About Me





Always Chasing Rainbows



Always Chasing Rainbows is an independent destination showcasing individual style, clean skincare, latest art & design topics, beauty, fitness, shoppable journals, fashion & lifestyle finds and global events/organizations. ACR is seen through the lens of curated editorials, art direction and photography by Jade Reason & team. A place where dreaming big is always encouraged and following your heart is too!

Beyond inspiration and creativity, we aim to empower, uplift and inspire women to chase their dreams (hence the name) no matter the circumstances. Never waiver from reaching your dreams and achieving your goals. Believe in yourself and never give up even if it feels unattainable.  Do what you love and love what you do.

“I am sharing this because I hope to somehow inspire you to live out your own dreams.”

Jade Reason attended Parsons The Newschool for design in 2008 and studied art, design and fashion. In addition, she also interned for DKNY and Marc Jacobs. Jade Reason established Always Chasing Rainbows in 2014. It was inspired by her fascination with the evolution of style identity, menswear, 90’s minimalism, and how it tells our story through modern times.  

Motto: “Dream big, work hard, stay focused, and surround yourself with good people”

“DO WHAT YOU LOVE.”

“BELIEVE YOU CAN ACHIEVE”