Let’s do a brief meditation exercise, close your eyes and try to imagine you’re in one of the coolest festivals on the planet (maybe even in the universe), and picture images of a desolate desert, mountainous peaks, vast and cosmic skies, harmonious hymns, palm trees, contemporary art, tasty bites and wall-to-wall riots of laughter. What’s the first thing you think of? No, really I want to know. Mine was relaxing in the grass with the sun on my face. How about you? Forging new and lasting memories or experiences is what the essence of Coachella is all about.