One of nature’s optical phenomenon, rainbows often follow the darkest of storms; reminding us of the troubles we have today will surely come to pass. No flowers can grow without the rain nor the storm.

Always Chasing Rainbows was born from this concept.

Our values stem from the notion of dream, believe and achieve. A place where dreaming big is encouraged and following your heart and passions is too! We strive to empower, uplift and inspire anyone willing to chase their dreams no matter who you are or where you come from (hence the name).

Always Chasing Rainbows is an independent fashion magazine, curated, photographed, art directed and written by Jade Reason. The magazine offers an open-minded perspective on style, clean beauty, editorial journal collages and mood boards.

ACR places strict emphasis on one-on-one conversations, thought provoking think pieces and curated product edits . In addition, articles touch on a wide range of subjects-including contemporary art & culture, interior design and architecture.  It has transformed into a place for refined visual stories which reflects the personal taste of its founder and editor.

ACR aims to push boundaries by being both individual and innovative.

A multidimensional, modern direction on content creation meets a collection of timeless, well-researched visual stories that provide exclusive insights into upscale brands.

Originally Founded in 2014 by Jade Reason, a voice in the minimalist style space with over a decade of experience of understanding and building a curated, highly functional wardrobe.

Our mission is to provide a curated wardrobe for the contemporary woman.

Jade Reason graduated from Parsons The  New School for technical design in 2010 . In addition, she also interned for DKNY and Marc Jacobs. Her work is primarily focused on content creation, exploring the field of modern art, architecture and photography.